About Us

BlindsOnline.com was founded in 1996 by Mike and John who met while members of a well known networking group — bringing together decades of window covering retail experience and technical expertise at a time when online shopping was just beginning to take shape.

Mike had already built his career in the window covering industry, starting in 1985 and developed a deep understanding of products, installation techniques, and customer service through hands-on retail experience. John, with a background in website creation, recognized the early potential of the internet and believed it could transform how customers purchased home products. Together, they launched BlindsOnline.com with a simple belief: if the products were right and the guidance was clear, customers would confidently buy custom window treatments online.

For nearly three decades, the company has remained rooted in that philosophy — practical expertise, fair pricing, and personalized customer service. Over the years, BlindsOnline.com has proudly served more than 20,000 customers nationwide and earned over 5,000 verified reviews, reflecting the trust homeowners have placed in the brand.

In 2025, John retired after many years of a successful partnership, marking the close of one chapter.

Later that year, Roger joined BlindsOnline.com as co-owner, partnering with Mike to guide the company into its next phase. Roger brings more than 20 years of hands-on installation and business experience in the window coverings space, having personally completed thousands of projects and earned over 800 five-star reviews across multiple markets. His background in the field shaped his belief that customers deserve simplicity, transparency, and products that perform the way they’re promised.

Today, BlindsOnline.com remains independently owned and family-operated. Mike and Roger are not distant executives — they are industry professionals who have spent their careers working directly with homeowners. With more than 60 years of combined experience, they understand that behind every order is a real home, a real budget, and real expectations.

As the company expands into motorization, custom drapery, and trade programs for professionals, that personal commitment remains unchanged. BlindsOnline.com offers a curated selection of window coverings designed to work without overwhelming customers with unnecessary options or inflated pricing. We keep it simple, 99% of those who take a moment to watch our simple how to videos get it right the first time.

Nearly three decades after its founding, BlindsOnline.com continues to blend legacy experience with modern innovation, helping customers order with confidence and clarity.